Product

Engage researchers with Native Ads

Promote your ads within members' home feeds and alongside scientific content. Researchers see your ads organically while they’re browsing content related to their work.

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Native Ads look and feel as an organic part of the platform.
Targeting helps brands reach a relevant audience.

Precision targeting

Segment your audience based on advanced profile and behavioral information, and target each segment with tailored messaging across the platform.

Platform-native creatives

Integrate your ads into the researcher’s ResearchGate experience with home feed and side ad placements. Native Ads are designed to look like part of the platform.

Native Ads sit alongside publication and question pages.
Native Ads come in various formats optimized for performance.

Optimized for the type of content

Ad formats are tailored to the type of content they promote. Whether it’s educational content, events, or other promotions, your ad creative is optimized to stand out and attract attention.

Native Ads come in optimized formats

Standard Native Ad example
Standard Native

Capture attention with a single powerful creative.

Content Native Ad example
Content Native

Promote the benefits of educational content so that it stands out.

Event Native Ad example
Event Native

Increase attendance with a format optimized to highlight event details.

Video Native Ad example
Video Native

Grab attention by adding video to your marketing mix.

What you can do with Native Ads

Capture attention

Use striking creatives to grab attention.

Encourage conversion

Promote high-value educational materials to hook researchers.

Generate leads

Receive high-quality lead information when content is downloaded.

Learn more about Native Ads

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