Success Stories

How brands successfully connect with scientists and researchers on ResearchGate.

QIAGEN Digital Insights increased leads with a media planning strategy

Using a new content marketing strategy helped to increase QIAGEN Digital Insights’ leads, improving conversion rates by 50% and decreasing their eCPL by 75.5%.

Increasing InvivoGen's customer engagement with content

InvivoGen tracked and measured a program of campaigns seeing consistent results with click-through rates of over 1%.

Helping Merck thrive by supporting manufacturers through policy changes

Merck ran a successful awareness advertising campaign, beating industry average CTRs by 10x, with 12-million total impressions.

Driving product awareness and qualified leads for Sartorius Group

Sartorius Group exceeded industry average click-through rates by 3x, with a 0.38% CTR that resulted in 50 new marketing-qualified leads.

How event promotion helped Malvern Panalytical engage new audiences

Malvern Panalytical’s event promotion campaign achieved a 30% email open rate and 25% event click-to-registration conversion rate.