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Marketing strategy
Targeting and Segmentation
How to identify and influence buyers using marketing
November 22, 2022
Advertising
How to write an engaging message for your target audience
December 19, 2022
Marketing trends
“Sweet spots” for advertisers on the researcher journey
October 12, 2022
Marketing trends
A sneak peek inside the researcher journey – and how scientific networks like ResearchGate can help
October 12, 2022
Marketing trends
Leverage the moments that matter in the researcher journey
October 12, 2022
Lead generation
You just generated a ton of leads via a content marketing campaign. Now what?
October 4, 2022
Marketing trends
Top five marketing channels to complement ResearchGate advertising
January 17, 2023
Marketing trends
How to grow your brand within the scientific community using brand and demand marketing
September 15, 2022
Marketing trends
How to use customer-centric omnichannel marketing to reach your goals
August 16, 2022
Content marketing
Content marketing for a scientific audience: 3 tips for success
July 19, 2022
Marketing trends
How to set campaign goals and allocate budget effectively
June 28, 2022
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